Shah Rukh Khan owns franchise of children's edutainment biz

With his various business ventures achieving commercial success, be it his production house or his IPL team, actor Shah Rukh Khan has proved that he is an astute entreprenuer as well. The superstar has now entered into a joint venture with Singapore-based Kidz Inc by picking up a 26-percent stake.

Through this JV, Shah Rukh Khan has become the franchise-holder for the Indian operations of 'Kidzania', the world's leading edutainment brand, which is opening its very first indoor edutainment theme park at Mumbai. The park will open doors in April 2013 and will offer kids between 4-14 years a chance to engage in fun-based-learning opportunities.

Following Kidzania Mumbai, two more parks will launched in Bangalore and in the National Capital Region (NCR). Shahrukh Khan speaks to CNBC-TV18  about what propelled him into this new foray.

"(Any business proposition) has to appeal to some kind of an emotion or passion in me. I like sports whether it is kabaddi, hockey and football.  Now I have reached a stage where my kids also sometimes question me. I don't have plans to make short-term gains from a business."

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