Spotting a niche in the food and beverages (F&B) segment, Gurjeev launched Chocolate Beetle in July 2011 and the venture grossed a turnover of Rs 32 lakh in 2012. CNBC-TV18 takes a peek at how Gurjeev is wooing chocolate lovers with his venture.
On offer at the Beetle are Italian gelatos, hot chocolate fudge, mousse, truffle cakes, chocolate beverages and a meal for two would cost around Rs 150. Staring with an initial capital of Rs 30 lakh from friends and family, Chocolate Beetle currently operates two stores in South Delhi.
Gurjeev explains to CNBC-TV18 why customers like the chocolate experience. "If you compare chocolate with traditional sweets, it has got better shelf life and better appeal. These are among the few factors that result in a 25-30 percent growth (YoY) in the chocolate industry."
Having bootstrapped the venture, Gurjeev is now looking for investors to raise funds and believes the route to expansion is to set up shops of different formats such as kiosks and small-scale stores. As of now, Gurjeev is looking to bake in a turnover of Rs 55 lakh this year and has an ambitious target of setting up Chocolate Beetle in seven major cities by 2018.
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