'The Datsun Go' booking by early 2014: John Kullu

John Kullu, General Manager - Marketing, Datsun said they plan to start booking of their low cost brand 'The Datsun Go' by early 2014 and the February auto expo would be an appropriate time to start marketing and sales activity.

Excerpts of his interview on CNBC-TV18

Q: When do you plan to start booking of The Datsun Go?

A: We are looking at early 2014 where we start the booking period and the start of sales. One of the opportunity ofcourse is the Auto Expo, which has very wide coverage. So, around that point of time we may start our marketing and sales activity.

Q: Nissan has started selling its cars online through an individual Nissan online portal. Will you look at selling The Datsun Go also through this particular portal?

A: Opportunity exists. It is a very important platform especially for the younger audience.

Q: Given that you are looking at leveraging your existing dealer partnership with Nissan are you afraid or is the Nissan management afraid that it might end up cannibalizing on sales of the Nissan Micra which is at a price band which is slightly above the Datsun Go?

A: Even if there is a price cannibalisation we leave that choice to the customer.

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