IKEA to tap big India cities first, then continue expansion

Written By Unknown on Kamis, 18 September 2014 | 08.11

In a chat with CNBC-TV18's Farah Bookwala Vhora, IKEA's India chief Juvencio Maeztu talks about the progress IKEA is making in India, how IKEA will tweak its business model to suit Indian preferences and how it intends to increase the USD 500 million worth of sourcing it currently does in India.

There has been much talk about when Swedish furniture maker IKEA would open its doors in India. IKEA, which has committed Rs 10,500 crore to India, is said to be looking for large land spaces to set up its first outlet, which is reported to come up in Hyderabad.

In a chat with CNBC-TV18's Farah Bookwala Vhora, IKEA's India chief Juvencio Maeztu talks about the progress IKEA is making in India, how IKEA will tweak its business model to suit Indian preferences and how it intends to increase the USD 500 million worth of sourcing it currently does in India.


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